A Symbiotic Partnership

Tillamook has been a popular household brand since 1909. While known for their great tasting dairy products, their devotion to excellence extends past their product quality and is embedded in their stewardship and sustainability values. Their stewardship charter consists of a commitment to thriving farms, healthful cows, product excellence, sustained natural resources, fulfilled employees, and enriched communities.

These values align with those held by faculty and students within the Center for Sustainable Business Practices (CSBP) at the University of Oregon.

At the beginning of the 2019-2020 academic year, Paul Snyder, Tillamook’s vice president of stewardship, reached out to CSBP director Izabel Loinaz to form a partnership. He developed the Tillamook County Creamery Challenge, a case competition designed specifically for UO’s Net Impact group, aimed at getting students rethinking Tillamook’s brand purpose to make it more impactful for Millennial and Generation Z consumers.