Alternative Ownership Advisors Launches Forcefield Capital

Alternative Ownership Advisors (AOA), founded in 2019 to guide purpose-focused businesses toward steward-ownership models that protect mission and independence, has launched Forcefield Capital. Forcefield Capital is an SEC-registered broker dealer and member of FINRA/SIPC that offers investment banking services to mission-driven companies that want to maintain independence and purpose for the long run.

As a sister firm to AOA, Forcefield Capital will focus on helping impact-minded companies raise capital that is aligned with their values and mission. Like AOA, Forcefield Capital is a subsidiary of Organically Grown Company (OGC), a trust-owned wholesale distributor of organic produce supporting farms of all sizes.

Portlander Peter Koehler, a longtime finance and strategy consultant and a Capital Strategy Advisor with AOA, has been named Managing Director of Forcefield Capital.

“We believe helping companies stay independent and mission-driven is good for employees, customers, shareholders, the community and the planet,” said Koehler. “Forcefield Capital provides an additional resource to complement AOA’s work in this area. We are excited to begin helping companies design and execute capital raises that are aligned with their purpose.”

“Owners and founders of purpose-led companies have been looking for something like this for years – the ability to secure truly mission-aligned capital for growth and liquidity,” said OGC Board Member Brian Rohter, co-founder and former CEO of New Seasons Market. “The purpose over profits leadership and governance model adopted by OGC is revolutionary and available to others in all sectors, and there are investors seeking opportunities to support purpose as a North Star while earning a fair return.”