New Seasons Market Selling to Good Food Holdings

New Seasons Market is being sold.

The new owner will be West Coast-based Good Food Holdings company. New Seasons CEO Forrest Hoffmaster told OPB the deal was signed Monday night. He expects it to be finalized in the new year.

Right now, a private equity firm called Endeavour Capital owns 64% of New Seasons Market, an investment it began in 2009. Other New Seasons investors include founders Stan Amy and Scott Roseman, as well as some longtime staff.

Under the new deal, Good Food Holdings will purchase the entire operation.

*Story reported by OPB.org