Top 4 Ways to Reduce Packaging Costs in 2022

It’s rough out there. No matter your business, you’ve felt the squeeze of dollars not going as far as they used to. The market is bearish, and that will last for a while. Because of this, companies of every shape and size ask big questions like, “how can I lower my food packaging costs” and even more so, “how to reduce packaging costs.”

Packaging must look good. We know this is essential; it’s our whole business model. But we’re well aware of the demands of the market right now. Everything is expensive, and prices are up on everything (we just saw a graph citing that chicken wings and beer were up astronomically, and frankly, we’re not impressed.) Because costs are up, there are things people in charge will be looking into, and packaging is one of those areas. 

Instead of thinking that reducing packaging costs is trimming the fat, it might be more prudent to consider “how can we make smarterpackaging choices.” Sometimes, how we package materials matters as much as what’s inside; Apple created a culture. Their consumers get excited to unbox one of their products; even though the packaging wasn’t over the top, it was clean and unique when many tech companies weren’t thinking about packaging design to the level that Steve Jobs was.  

An excellent unboxing video on social media can do wonders for your brand. The extra steps might make a difference if you’re selling high-end sneakers or a watch. But if you’re selling bathroom fixtures, does that target market likely care about the boxing? Probably not. This is one instance where packaging may not be as impactful to the consumer. A Fast Company article cited that 165 million packages are shipped annually – that’s a lot of waste. And by thinking more innovatively, your company could save a few dollars by not being another box in a pile headed to the dump.